3 Keys to a Better Local Media Strategy
For small businesses, nonprofits, and regional organizations, a hyperlocal media strategy is often the best way to get more press coverage and win more local business.
Here are three keys to getting this strategy right.
- Frame the Story Locally. Keep your news and its impact focused squarely on the local community. Talk about what it will mean for people living in the area and the positive impacts it will have over time. By tying your news to local trends, needs, or partnerships, you’ll attract the attention of the media and win more coverage.
- Know the Media You Pitch. National press releases often go out shotgun style, with a “spray and pray” mentality that is good enough for many firms. But if you’re focused on building your business locally, get to know the people you’re sending your pitches to. Read their work, understand their audience, and pitch them personalized stories.
- Get more Involved Locally. Don’t let your visibility end with the media. Sponsor events, speak at local schools, partner with area nonprofits, or host workshops. If people see you out in the community, they’ll take note when they see or hear a story about you in the press.
Want to strengthen your local presence? RGA PR offers customized programs that help you connect, contribute, and grow within your community.
