Over the past few decades, the humble press release has evolved into a powerful online tool. This is why I recently published a leader’s guide for using press releases to promote business growth.
But it won’t work if it’s not well written.
Crafting an effective press release requires careful planning and attention to detail. Here are some tips to help you write a press release that captures attention and gets noticed by journalists:
Start with a Strong Headline
The headline is the first thing journalists will see, so it needs to be attention-grabbing and compelling. Use strong, action-oriented language and include the most important information in the headline.
Write a Clear and Concise Introduction
The introduction should provide a brief overview of the news or announcement you are making. It should answer the questions: who, what, when, where, why, and how. Keep it concise and to the point, focusing on the most important details.
Include Relevant Quotes
Quotes can add credibility and humanize your press release. Include quotes from key stakeholders, experts, or customers to provide additional insight and perspective.
Provide Supporting Information and Details
After the introduction, provide additional details and supporting information. This can include facts, statistics, background information, and any other relevant details that help tell your story.
Summarize the Key Points in a Boilerplate
A boilerplate is a brief company description that summarizes the key points about your business. It should be included at the end of the press release and provide essential information about your company, such as its history, mission, and unique selling points.
Proofread and Edit
Before distributing your press release, make sure to proofread and edit it carefully. Check for any grammatical errors, typos, or inconsistencies. A well-written and error-free press release will make a better impression on journalists.
In review, writing an effective press release involves starting with a strong headline, writing a clear and concise introduction, including relevant quotes, providing supporting information and details, summarizing key points in a boilerplate, and proofreading and editing carefully.
Then all you must do to better promote your business is repeat this process at least one each month. Find out more in our Leader’s Guide for press releases.