If you ask most marketing executives working in companies today if they are doing the marketing work, they’ll assure you that they are. They’re not lying. They are very busy. Posts are going out. Emails are being sent. Campaigns are being launched. Content is being created. On paper, it looks like progress. But the results…
Rick Grant sits down with longtime mortgage industry veteran, entrepreneur, author, and real estate professional Brian Sacks to discuss his latest venture: helping seniors and their families navigate one of life’s most difficult transitions.
Recently, I was invited out to Green Lake, Wisconsin, to work with the sales team at Heidel House Resort and Conference Center. It’s an incredible place, perched on the shore of one of the state’s most beautiful recreational lakes. You can sense the history, despite the completely modern facility and amenities. I spent four hours…
In this episode of Rick’s Room, Rick Grant sits down with Jamie Lasher, co-founder and co-owner of Worthy Performance Group, to discuss messaging, business storytelling, and how AI can help professionals communicate more effectively.
A leader can make all the right decisions and still lose the confidence of the people around them. The result is certain failure. That sounds counterintuitive because leadership is often associated with good decision-making. We tend to think that the leader with the best ideas or the fastest answers will naturally earn trust and support….
I know many technologists. They are some of my favorite people. As a writer, I also know many creative people, like artists, writers, and such. Many of my conversations with both of these groups have centered on the new AI tools and their likely impacts on the work we do. I have spoken to people…
Quite often, when I talk to marketing teams about their social media strategy, they start to explain by saying, “Our plan is to post three times each day….” Posting to social media may be part of a good plan, but it’s not the strategy. Strategy focuses on achieving a competitive advantage in the market. It’s…
This time on Rick’s Room, Mark Dangelo discusses a critical issue facing modern organizations: how to effectively access, govern, and use data in the age of AI.
Business is one of my favorite games. While some think it’s a solo game, or can be one, I think it takes at least two to play it. You need a customer to play with you. And if you find a customer who thinks you’re an option to meet a need they have, you can…
AI is one of the most urgent and misunderstood topics in the mortgage industry today. We address it in this episode.
