Distributing Press Releases Online
Once you have written and optimized your press release, it’s time to distribute it online.
Using News to Power Your Marketing
Good stories are hiding everywhere. By focusing on the reader’s needs and current news, we can find all kinds of stories to share with them.
Developing Compelling White Paper Content
Compelling content is the heart and soul of a white paper. It is what captures the reader’s attention, keeps them engaged, and persuades them to take action.
Setting Your Own Editorial Guidelines
As thought leaders, the amount of content you will produce puts you in the same league as some trade publications. Shouldn’t you have your own set of editorial rules?
The Thought Leader’s Toolkit
The best stories are always waiting for you at the intersection of your prospect’s current challenge and your company’s expertise.
6 Tips for SEO Optimizing Press Releases
Optimizing your press releases for search engines can help you improve your website’s visibility and rankings. Here are some tips.
6 Tips for Writing an Effective Press Release
Over the past few decades, the humble press release has evolved into a powerful online tool. But no press release will win you more business if it’s not well written.
The Importance of Research
Thorough research is the backbone of a compelling white paper. It adds credibility and allows you to provide well-informed insights and recommendations.
Understanding your Target Audience
Before you embark on the journey of creating a white paper, it is essential to have a clear understanding of your target audience.
Using Press Releases in Your Marketing Strategy
Press releases were only designed to communicate with journalists, but today they speak to any marketing segment and should say something to all of them.