Over the past few decades, the humble press release has evolved into a powerful online tool. But no press release will win you more business if it’s not well written.
Thorough research is the backbone of a compelling white paper. It adds credibility and allows you to provide well-informed insights and recommendations.
Before you embark on the journey of creating a white paper, it is essential to have a clear understanding of your target audience.
Press releases were only designed to communicate with journalists, but today they speak to any marketing segment and should say something to all of them.
I’m a firm believer in using monthly press releases to promote your business. I’ve been using them for my clients for years and they work. But you need good SEO.
The real purpose of a White Paper is to get on the same page with your prospect. They need to understand that you truly understand their pain point.
6 tips for writing an effective press release to promote your business. Do this monthly and get more attention.
While the press release has been in use for decades, over the last three or so it has evolved into a powerful online tool. Here is why you should use it.
PR guys like me use press releases daily, but now these documents have many more users, and for many good reasons.
In a digital world dominated by social media and online influencers, it’s easy to overlook the power of the humble press releases — but you shouldn’t.