For years, PR professionals have looked at media outreach and influencer marketing as two separate disciplines, one focused on traditional earned media (and respected), and the other on sponsored reach and engagement, but probably not suited well for serious businesses. Recent headlines focused on consumer backlash over the choice of an influencer have caused some…
We’ve all seen it. A brilliant CEO gets a 3-minute media segment, and then freezes up on camera when the reporter asks an unexpected question. All of his expertise and passion for his company’s mission just disappears in an instant. What could have been a breakthrough moment for his company became a missed opportunity. It…
“Where should we focus our PR efforts next quarter?” I can’t tell you how many times I’ve been asked this question by clients who are taking a reactive approach to their public relations. They’re constantly playing catch-up, missing opportunities, and wondering why their competitors seem to get all the media attention. The answer is simple…
What does it take to create a more powerful brand? Our Leader’s Guide will show you how to get that job done.
Preparing to attend an industry conference or trade show. Use this Guide to prepare your team for success and a positive ROI for your investment.
The Leader’s guide to using white papers to effectively promote your complex product or service.
To promote your company effectively you should be releasing news on a regular basis. See our Leader’s Guide on publishing 1 release each month.
