Chris Harrington on the Importance of the CRM

Chris is the President and co-founder of Usherpa, the largest privately owned Customer Relationship Management software developer in the real estate and mortgage industries. She sat down with us to visit about the importance of a CRM, in general, and a Smart CRM specifically.

Chris is a leading industry executive who has won a number of awards for her visionary approach to the business and her company’s ability to help lenders and real estate agents grow their businesses, even in the most difficult markets.

Questions answered in this podcast:

(0:50) Why should lenders be focusing on Smart CRM?

(2:58) What is the difference between Smart CRM and what we have seen in the past?

(5:00) What are the risks if they (lenders) don’t start looking closely at a Smart CRM?