Common Executive Media Mistakes




If you’re going to spring for a booth at an upcoming business conference, you need to be thinking about ways to drive traffic during the event.

In a world inundated with marketing noise, trust becomes the cornerstone of genuinely impactful communication.

Every time you send out a press release, you should track every result to know if it is working for you as expected.

In this episode of Rick’s Room, Rick speaks with Matt McCoy, a veteran technology entrepreneur, inventor, and president of Lanex.

Many companies think of their public relations efforts as an extension of their marketing department, but PR can be much more than that. Marketing plans out their messaging strategies week or months in advance. PR, on the other hand, tends to be more responsive to the market, the news cycle or situations that arise within…

In this episode of Rick’s Room, Rick Grant talks with Audra Agen about Athena’s Council, a growing community of women working across financial services. The organization includes women from lending institutions, fintech companies, servicing organizations, and other parts of the industry. A major part of the conversation focuses on why Athena’s Council appears to be…