Creating A Thought Leadership Dashboard

In a recent post, we talked about some of the metrics that matter when it comes to tracking the results of your thought leadership program.

To bring these metrics together, we recommend creating a thought leadership dashboard that connects activities to outcomes. Here’s what to include:

Content Production Metrics: Number of pieces published, topics covered, publishing cadence.

Content Distribution Metrics: Reach of each piece, channel performance, audience engagement.

Audience Development Metrics: Growth in newsletter subscribers, social media followers, website visitors.

Lead Generation Metrics: Inquiries attributed to thought leadership content, conversion rates.

Sales Influence Metrics: Deals influenced by thought leadership, sales cycle impact.

Revenue Impact: Actual revenue generated from thought leadership-influenced deals.

This dashboard should be reviewed monthly with stakeholders from marketing, sales, and executive leadership to ensure alignment on goals and expectations.

If you’re not seeing the results you want from your thought leadership program, reach out to us. With over 18 years of experience helping companies sell complex products, we can help you create an effective program.