Once you have written and optimized your press release, it’s time to distribute it online. While our Leader’s Guide to Press Releases shows you how to avoid the costs associated with online press release distribution (and we go even deeper in our 5-Day email Crash Course), you can get some great coverage if you want to pay the price for online distribution.
Here are some popular online press release distribution services to consider:
PR Newswire is one of the most well-known press release distribution services. It offers a range of distribution options, targeting specific industries, regions, and media outlets. PR Newswire also provides analytics and reporting tools to track the performance of your press release.
Business Wire is another popular press release distribution service. It offers global distribution, targeting journalists, media outlets, and investors. Business Wire also provides multimedia options, such as images and videos, to enhance your press release.
PRWeb is a cost-effective press release distribution service that offers a wide range of distribution options. It allows you to target specific industries, regions, and media outlets. PRWeb also provides analytics and reporting tools to track the performance of your press release.
Marketwired is a press release distribution service that offers global distribution. It targets journalists, media outlets, and investors. Marketwired also offers multimedia options, such as images and videos, to enhance your press release.
Creating an online newsroom on your website is another effective way to distribute your press releases. An online newsroom provides journalists and the media with easy access to your press releases, media assets, and contact information. It also helps improve your website’s visibility and rankings on search engines. But you must promote this page effectively if you want it to be found.
There seem to be new press release distribution solutions showing up on the Internet every week. We have touched on several here, but this is by no means a complete review on any of them or a full listing of what is available.
In most of our work, we advise our clients to create their own media distribution lists, form relationships with the journalists who cover them and send out their own news individually to each reporter. But, you can get a lot of reach out of the right press release distribution partner, and sometimes that’s just what you need. Find out more in our Leader’s Guide for press releases.