Far and away the best way to learn the modern press release format is to study good press releases. In our Leader’s Guide to Press Releases, we provide a number of distribution websites where readers can find plenty of examples of good releases.
As a professional trade journalist, I’ve read hundreds of these documents over the years. I’m at a point now where I can tell whether there will be value in the release after reading just a few sentences. This is why the best public relationship practitioners pack all of the news in the headline and lede.
The press release is just one part of a good communications strategy for releasing a new product or launching a new marketing campaign, but it can have a huge impact. Here are three example of releases that really made a splash and performed very well.
Tesla’s Announcement of the Model 3
When Tesla announced the Model 3, their press release generated widespread media coverage and anticipation. The press release highlighted the car’s features, pricing, and availability, generating excitement among Tesla enthusiasts and potential customers.
Apple’s Launch of the iPhone X
Apple’s press release announcing the iPhone X generated significant media coverage and buzz. The press release highlighted the phone’s innovative features and design, creating anticipation among Apple fans and tech enthusiasts.
Airbnb’s Partnership with the Olympics
When Airbnb announced its partnership with the Olympics, their press release generated media coverage and excitement. The press release highlighted the benefits of using Airbnb for Olympic accommodations, reaching a wide audience of travelers and sports enthusiasts.
By crafting compelling and engaging press releases, businesses can capture the attention of journalists and influencers, increasing their chances of getting media coverage and reaching a broader audience. So, don’t overlook the power of press releases – they still matter in the digital age.
If you want to master this format, read as many press releases as you can. If you want to find out more about how an affordable monthly program can give you great press releases and good coverage for your business each month, reach out to us today.