Greg Holmes on the Strategic Targeting Podcast

This time on Strategic Targeting we visit with Greg Holmes, Chief Revenue Officer at Xactus, about how some mortgage lenders may be purchasing data too early in the loan origination process. This can be a real problem in a down market where every dollar spent counts.

Greg explains how lenders can begin to think strategically about the data they use in their origination process and save money.

Questions answered in this podcast:

(0:45) Tell us about this strategic imperative your thinking about.

(2:38) What specifically are we talking about here, that lenders are buying?

(4:48) What is the risk of not thinking differently?

(6:56) Tell me about the upside for the lenders.