One thing you can count on is that there will always be more industry professionals who can’t attend an industry conference than those who show up. At best, you’re only going to see a small percentage of any industry’s participants at any given show, although they are more likely to be industry leaders.
But what about those who aren’t able to attend? They would also like to learn something about what happened at the event and maybe even benefit from some of the information that was shared with attendees.
This is a great opportunity for thought leaders who are willing to share what they see, hear and learn after the conference ends.
Here are some of the ways we help our clients do that.
Write a blog post
This is a great way to share your insights and takeaways from the event with a wider audience. You can include information about the keynotes, breakout sessions, and other activities that you attended. You can also share your thoughts on the latest trends and developments in your industry.
Create a video
This is a more engaging way to share your experiences at the event. You can create a video montage of the highlights, or you can give a more detailed overview of the event. You can also interview other attendees to get their perspectives on the event.
Give a presentation
If you have a group of colleagues or friends who are interested in learning more about the event, you can give them a presentation. You can use your presentation to share your insights and takeaways, as well as to answer any questions that they may have. You can also do this if you have someone on your team with some video editing skills.
Write a social media post
This is a quick and easy way to share your experiences at the event with your social media followers. You can share photos, videos, and links to your blog post or presentation. Even better if you can have someone shadow you at the event and share photos of the people you meet and the things you learn.
Start a discussion forum
This is a great way to engage with people who couldn’t attend the event and to learn more about their experiences. You can ask questions about the event, share your thoughts on the latest trends and developments in your industry, and answer any questions that people may have.
The key to making the event pay dividends after the event is to get good content at the show. Take notes, lots of pictures, videos where you can and spend some time at the end of every day to reflect on what you learned at the conference.
Not only will this get you and your company attention after the event, but it may even make you some friends among the conference planners who are already working to promote next year’s show.