Measuring the Success of Your Press Release

Our Leader’s Guide to Press Releases gives you the information you need to know to fully understand the press release document and how to use it to get more attention for your business. Our 5-Day email Crash Course) gives you the information you know to get really good at using these tools.

But you can’t know if these tools are doing you any good if you don’t track the results. After distributing your press release, it’s important to measure its success. Here are some key metrics to consider when measuring the effectiveness of your press release.

Media Coverage

Track the number of media outlets that picked up your press release. This will give you an idea of the reach and exposure it received.

Website Traffic

Monitor your website traffic to see if there was a significant increase after distributing your press release. This can help you gauge the impact of the press release on driving traffic to your website.

Social Media Engagement

Track the number of likes, shares, comments, and retweets your press release received on social media. This will give you an indication of its engagement and virality.

Backlinks

Check if your press release generated any backlinks to your website. Backlinks are an important ranking factor for search engines and can help improve your website’s visibility and rankings.

Conversion Rate

If your press release includes a call-to-action or a link to a landing page, track the conversion rate. This will help you determine the effectiveness of your press release in driving conversions.

Incoming Phone Calls

Far and away my favorite tool for measuring the success of any marketing or public relations tool is the phone. If phone calls are coming in to your sales department, your efforts are bearing fruit.

Measuring the success of your press release involves tracking metrics such as media coverage, website traffic, social media engagement, backlinks, conversion rate, and — most of all — what your sales team is telling you about the calls they are receiving from prospects.

Find out more in our Leader’s Guide for press releases.