RGA Podcasts Seeking Executive Guests

There’s a reason we love having our public relations clients appear on our Strategic Targeting and Rick’s Room podcasts. Podcasting is a fantastic media training tool.  Podcasts give executives and subject matter experts a safe but valuable space to build their confidence and clarify their message before they go live on other electronic mediums or…

Public relations done well has never been a reactive approach to strategic communications. Leaders are proactive in their communication, which depends upon good predictive analytics. In the past, this was an expensive proposition, requiring research, polling, and focus groups. Thanks to breakthroughs in AI and machine learning, PR professionals now have access to tools that…

When people trust a company, you can almost always trace it back to trust in its leaders. We’ve heard it a million times, or maybe I’ve just said it a million times: people do business with people. That means personal branding isn’t just a nice-to-have—it’s a core part of a smart public relations strategy. At…