You’ve Earned Authority. Does Your Market Recognize It?

If you heard my presentation, “The Best-Kept Secret Is a Terrible Business Strategy,” at the Scary Good Business Summit, you already know the problem.

You can be exceptionally good at what you do and still be virtually invisible to the people who need you.

I call the distance between the authority you’ve earned and the recognition you receive in the marketplace your Recognition Gap.

Now let’s find out if you have one.

Your $49 Market Authority Scan Is FREE

As a Scary Good Business Summit attendee, I’m offering you my Market Authority Scan—a $49 value—completely free.

No coupon code. No credit card. No purchase required.

Just click the button below and complete the questionnaire. I’ll use the information you provide, along with what I can independently discover about your company, to examine how effectively the authority you’ve earned is being communicated to your market.

What Will the Scan Tell You?

Your Market Authority Scan looks at your business from the outside—the way a prospective customer, journalist, business partner or other interested observer might encounter it.

We’ll look for evidence of the expertise and authority you’ve already earned and compare that with the story your marketplace can actually see.

The goal is to answer a deceptively simple question: Does the reputation your market can see match the value you’ve actually created?

If it doesn’t, you’ve found your Recognition Gap.

Normally $49. Yours Free.

I developed the Market Authority Scan as an entry-level diagnostic for business owners and leaders who suspect their companies deserve more recognition than they’re receiving.

For Scary Good Business Summit attendees, I’m waiving the $49 fee.

There is nothing to purchase and no payment information required.

All I ask is that you give me enough information to understand your business and answer the questionnaire thoughtfully. The better the information you provide, the more useful your Scan can be.

Ready to Find Your Recognition Gap?

Click below to begin the Market Authority Scan questionnaire.

[GET MY FREE MARKET AUTHORITY SCAN]

You’ll be taken to a Google questionnaire where I’ll collect the information I need to begin your Scan.

— Rick Grant
Author, The Theory of Earned Authority
Founder, RGA Public Relations