Why Small Businesses Need Big-Company PR
Today, the same tools that fuel large-scale PR success can be scaled down and adapted for small and mid-sized businesses (SMBs).
The Hybrid Future of Media Relations
The brands that thrive will be the ones that learn how to engage across traditional, digital, and emerging channels without losing their voice or credibility. The key lies in understanding the needs of the various public relations targets.
Rethinking PR Measurement in 2025
Vanity metrics were once the easiest way to justify PR spend. A press release gets picked up 200 times, or a social post racks up 5,000 impressions—that must mean success, right? Not necessarily.
Micro‑Influencers & Local Media: A Smarter Mix for Regional Visibility
For years, PR professionals have looked at media outreach and influencer marketing as two separate disciplines, one focused on traditional earned media (and respected), and the other on sponsored reach and engagement, but probably not suited well for serious businesses. Recent headlines focused on consumer backlash over the choice of an influencer have caused some…
The RGA Buyer’s Journey
Every buyer goes through their own unique journey on the road to a transaction. Over the past 30 years, this is the general pattern we’ve seen in the B2B world. At each stage of this journey, the prospect will have different questions. The marketer’s job is to provide the answers in compelling content prepared specifically…
Four Ways to Be More Proactive with Your PR
Many companies think of their public relations efforts as an extension of their marketing department, but PR can be much more than that. Marketing plans out their messaging strategies week or months in advance. PR, on the other hand, tends to be more responsive to the market, the news cycle or situations that arise within…
Activating Your Experts for Thought Leadership
We talk a lot about building executive visibility. That’s because people do business with people. If your prospects don’t know you, you can’t win their business. This means that every company needs to get as many of their executives as they can into the public’s eye. The argument we get most often is that companies…
3 Keys to a Better Local Media Strategy
For small businesses, nonprofits, and regional organizations, a hyperlocal media strategy is often the best way to get more press coverage and win more local business. Here are three keys to getting this strategy right. Want to strengthen your local presence? RGA PR offers customized programs that help you connect, contribute, and grow within your…
Winning in Your Local Community
Big campaigns make headlines, but local PR wins hearts. For small businesses, nonprofits, and regional organizations, a hyperlocal strategy can generate meaningful results, ranging from additional media coverage to stronger community engagement. Even for the national companies we serve at RGA PR, we encourage them to build relationships with local reporters and editors and to…
The Art of Turning Client Success Stories into PR Assets
The power of a good client success story is that it’s not just a testimonial or a case study – it’s the most compelling evidence you have that your company delivers on its promises.
