At RGA, we believe in content cascading: taking one core story and breaking it into multiple, strategically aligned pieces of content, and then disseminating that information in different formats through different media.
Businesses still struggle to translate information into a tangible competitive advantage. The solution isn’t more data—it’s a completely reimagined approach to business intelligence.
Far and away the best way to learn the modern press release format is to study good press releases. Here are three to learn from.
Every time you send out a press release, you should track every result to know if it is working for you as expected.
Once you have written and optimized your press release, it’s time to distribute it online.
Over the past few decades, the humble press release has evolved into a powerful online tool. But no press release will win you more business if it’s not well written.
Press releases were only designed to communicate with journalists, but today they speak to any marketing segment and should say something to all of them.
I’m a firm believer in using monthly press releases to promote your business. I’ve been using them for my clients for years and they work. But you need good SEO.
6 tips for writing an effective press release to promote your business. Do this monthly and get more attention.
While the press release has been in use for decades, over the last three or so it has evolved into a powerful online tool. Here is why you should use it.
