The RGA Buyer’s Journey
Every buyer goes through their own unique journey on the road to a transaction. Over the past 30 years, this is the general pattern we’ve seen in the B2B world.
At each stage of this journey, the prospect will have different questions. The marketer’s job is to provide the answers in compelling content prepared specifically for each step in this journey.
- Problem? We don’t have a problem.
- Crap! We have a problem. what are possible solutions?
- This is the solution we want. Who does this?
- Which of these firms have our friends used?
- What else can we learn about these firms?
- This seems like the best firm. how do we work with them?
- We love working with this firm. How can we promote them?
