Thinking About Attending a Conference
Don’t just show up at the next business conference. Find out how RGA can help you make a bigger impact.
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In a time when consumers, investors, and regulators are all paying closer attention to corporate ESG efforts, sloppy or overstated messaging can do more harm than good. Here are five common mistakes to avoid.
Getting the Attention of Conference Planners
It’s not impossible for a new thought leader to get recognized by a conference planner and get invited to speak, but it takes some preparation.
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One of the best ways to demonstrate your ability to be a great partner is to share what you’ve learned at a recent industry event.
Making AIDA Funnels More Effective
AIDA is a well-known technique for getting people to buy a product, especially in an online environment. It stands for Attention, Interest, Desire, and Action. A typical AIDA funnel looks like this. If a company comes to the attention of a prospective buyer, it will slow their scroll. If the material is interesting enough to…
