If your business involves selling a complex product or service, you may find that much of the time you spend in your long sales cycle is spent educating prospects on all aspects of your offering. That’s where a white paper can be a powerful tool
In today’s world of endless text-based outreach, the quickest way to get ignored is to blend in. So here’s a bold suggestion: stop typing—and start talking. Literally.
The best stories are always waiting for you at the intersection of your prospect’s current challenge and your company’s expertise.
I’m a firm believer in using monthly press releases to promote your business. I’ve been using them for my clients for years and they work. But you need good SEO.
Press releases were only designed to communicate with journalists, but today they speak to any marketing segment and should say something to all of them.
In a digital world dominated by social media and online influencers, it’s easy to overlook the power of the humble press releases — but you shouldn’t.
Winning a speaking slot at an upcoming conference is good. Being fully prepared to take advantage of it is another. Here’s how to do it.
