In a digital world dominated by social media and online influencers, it’s easy to overlook the power of the humble press releases. However, the truth is press releases still matter, even in the digital age.
Now, I may be biased. I realize that. When I started writing for National Mortgage News in New York City (during the last century, but still relevant, IMO), press releases, usually delivered by FAX (look it up), were the only ways we received news stories to write about for our publication.
These documents are still valuable tools for businesses and individuals looking to generate buzz and gain media attention, which is why I wrote an entire guide on using press releases to promote your business.
In this post, I want to tell you some of the ways press releases can help you achieve your communication goals, and by extension, grow your business.
These tools have come a long way since I started. They have evolved from their traditional format to adapt to the digital landscape. But their form is just one of the ways they have changed.
In the old days, these documents were designed and delivered to working journalists. Few outside of the publishing business ever saw them. Today, you can find hundreds — no! thousands of releases — with a simple Google search.
They now offer a unique opportunity to showcase your brand and story to a very wide audience. By incorporating keywords strategically and following search engine optimization (SEO) best practices, press releases can not only reach journalists but also improve your website’s visibility and rankings on search engines.
Furthermore, press releases allow you to control your narrative and deliver your message directly to the media and your target audience. When you use a press release distribution site, your release will appear exactly as you wrote it on sites all across the web, something that wasn’t possible back in the old days.
And if it’s well written, it could get picked up for a larger story. By crafting compelling and engaging content, you can capture the attention of journalists and influencers, increasing your chances of getting media coverage and reaching a broader audience.
As you do the hard work of promoting your business, don’t ignore the humble press release. Find out just about everything you need to know to start using them in your business by checking out our Leader’s Guide.
If you still need help, schedule a free call with me today.